Stanton Optical opens new Seneca store with same-day eye care

Stanton Optical has opened a new location in Seneca, South Carolina, adding its 15th store in the state and more than 300 nationwide. The store offers walk-in or same-day eye exams, glasses ready in as little as 30 minutes, and a redesigned shopping experience aimed at making vision care faster and more accessible.

Why it matters: - Stanton Optical is expanding its footprint in South Carolina with a new Seneca store that adds to its network of more than 300 locations nationwide. - The store is built around same-day eye exams, quick glasses turnaround and value pricing, which can reduce barriers for families seeking vision care.

What happened: - Stanton Optical opened its newest location at 1026 Bypass 123 Unit E, Seneca, SC 29678. - The Seneca store is Stanton Optical’s 15th location in South Carolina. - The location offers walk-in eye exams or same-day appointments booked online. - Customers can shop from more than 1,000 frame options and leading contact lens brands. - Single-vision glasses can be ready in as little as 30 minutes through the store’s on-site lab. - The store promotes offers including two pairs of glasses for $79 and a free eye exam.

The details: - Eye exams are performed by independent eye care professionals affiliated with Physicians Eyecare Group. - The exam providers are licensed optometrists and ophthalmologists. - The store uses optical equipment for personalized care and a thorough eye health assessment. - The new store design uses a bright, modern layout that connects the exam area, frame selection and order pickup. - The design includes spacious frame displays, seating zones and a kid-friendly interactive area. - Store hours are Monday through Friday from 9 a.m. to 7 p.m. and Saturday from 9 a.m. to 6 p.m. - The store is less than 2.5 miles from the Seneca Historic District and is walkable from other major retailers. - The store phone number is (864) 259-3256. - The company’s website is more information.

Between the lines: - Stanton Optical is leaning into convenience as a competitive edge, pairing retail eyewear with on-site exams and same-day fulfillment. - Founder and CEO Daniel Stanton said the model is designed to make eye care fast, simple and convenient in one visit. - The company is also using a family-friendly store format and a brand mascot, Stan the Penguin, to reinforce a more approachable image. - Now Optics says it is the largest founder-owned and operated optical retailer in the U.S., with a presence in 33 states.

What’s next: - Stanton Optical is likely to keep using South Carolina and other underserved markets to grow its national footprint. - The company’s expansion strategy centers on same-day service, tech-enabled care and lower-cost eyewear options. - More information about the parent company is available at nowoptics.com.